The untold story of Ping Pong’s role in the rise of the cigarette. Back in the 1950s, when the average American puffed on a staggering 2,558 ciggies a year, everyone was inhaling. How did Big Tobacco lure the country into lightning up? By co-opting the purity of the ping pong lifestyle and perverting it in the name of Marlboro Country. Mary Reilly, US Champion casually puffs on a Camel and proclaims “Experience is the best teacher, in playing table tennis or choosing a cigarette.” Glowing in their neckerchiefs, a doubles combo suck on a Pall Mall as their non-smoking opponents sweat and wheeze. A Kool smoking couple suggest their favorite brand “smooths your throat” and “clears your mind of every thought of bosses and time clocks.”